__HCR-Cover-Final.jpg

HandCut Radio explores the worlds of men’s style and luxury with industry insiders and leading brands. From inspiring craftspeople to influential designers, each episode we bring you a personal insight into what makes men’s fashion tick.

Atelier Saman Amel are leading a tailoring revolution | #013

Atelier Saman Amel are leading a tailoring revolution | #013

The duo behind Stockholm-based tailoring Brand, Atelier Saman Amel, are two of the most down-to-earth individuals in menswear. Dag Granath and Saman Amel met as toddlers, and have been friends (and latterly business partners) ever since.

Atelier Saman Amel is now nine-years-old, and during that time the pair have worked tirelessly to create a dynamic menswear brand with clothes that are neither formal, nor casual, but for those ‘in-between’ moments in a man’s life. They create clothes that make flawless use of texture and a tonal colour palette, inspired by art, architecture and interior design. Building a brand has been a real adventure for this pair, and to have the chance to hear their story gave all of us at HandCut Radio real pleasure. We hope that you’ll enjoy this episode too.

If you enjoy listening, don’t forget to follow us on Instagram @handcutradio, and get involved in the conversation. Please rate and review the podcast too – it makes a huge difference to everyone involved in this brave new project!


HandCut Radio is produced in collaboration with Birch, a London and New York based creative agency. Our theme music is by Joe Boyd.


How Alice Walsh grew Alice Made This... | #014

How Alice Walsh grew Alice Made This... | #014

Gauthier Borsarello, Paris’s menswear polymath | #012

Gauthier Borsarello, Paris’s menswear polymath | #012